Harry Potter fans are also now Loewe fans by default as our beloved Professor McGonagall fronts the Spring/Summer 2024 precollection campaign, alongside some of her industry colleagues.
Shot by famed German photographer Jurgen Teller, who is responsible for the iconic photo of young Kate Moss smiling in bed with her faded pink hair sprawled across the pillow back in 1998. Dame Maggie Smith is captured in a range of genius Jonathan Anderson creations, including a cosy two-toned floor-length fur coat and this season's most coveted accessory, the Loewe Puzzle bag.
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Teller’s unique “grubby glamour” style effortlessly captures each talent in obscure yet intriguing spaces, including an empty swimming pool and on upside-down couches. To spice things up even more, the post-production of the imagery is made to look ripped out of a magazine and scrapbooked elsewhere, reinforcing the idea that these stars really are Loewe muses.
Spotted alongside the professor of Transfiguration are a few beloved faces, take a look below at some of our favourites:
Dakota Fanning
Beloved actress Dakota juggles a few Puzzles, whilst wearing a canary yellow dress and fuzzy heels.
Josh O’Connor
The Crowns Josh O'Connor gets cosy, wrapped up in a Loewe monogrammed blanket.
Taeyong
South Korean rapper and singer Taeyong sports distressed blue cardigan accessories with crystal-embossed sunnies and a deep green Puzzle Shoulder Bag.
Greta Lee
‘Past Lives’ actress Greta Lee takes the Canadian tuxedo to all new heights with a layered green denim co-ord, cheetah print shoes and XL Nappa Calfskin and Canvas Paseo Bag.
Rachel Jones
British visual artist Rachel Jones channels ultimate autumn vibes, seen engulfed in what looks like the world's cosiest coat.
Mike Faist
‘West Side Story’ actor gives off big “going to visit grandma” energy as he's pictured slumped against some very fruity wallpaper, wearing a casual ensemble of a jumper, jeans, hooded jacket and Puzzle Tote.
