In recent months the Duchess of Cornwall has become something of a royal show-stopper. Since marrying Prince Charles and being thrust into the limelight, Camilla has spruced up her image. And yesterday, the royal's reinvention was given the ultimate accolade with the news that she's spawned a new buzzword - 'Camilla chic.'
A dictionary of new phrases to enter the language says the term now rivals words like sudoku, the Japanese puzzle craze, in popularity. Since her wedding when she dazzled fashion-watchers in an elegant oyster-coloured design by Robinson Valentine topped by a Philip Treacy hat, the Duchess has become a byword for dignified style.
Elizabeth Emanuel, who created Princess Diana's wedding dress, has praised Camilla's choices as "very chic, very elegant."
Her transformation has been so complete that the dictionary - Fanboys and Overdogs: The Language Report - even credits her with helping the label Burberry boost plummeting sales. "In 2005 it regained ascendancy when Camilla Parker Bowles pronounced the chain's designer, Christopher Bailey to be her favourite."