I have been reporting on celebrity, royal and lifestyle news since 2016 and made the move into social media when I realised just how powerful it is in today's world.
In my role at HELLO!, I create Snapchat stories on the biggest news stories of the moment along with Instagram posts and TikToks plus, I share the team's incredible exclusives and reports across Facebook and Instagram. You'll also see me on red carpets across London chatting to some of the country's most iconic celebrities for all the latest news.
As a dual Brit and Australian citizen, I've worked for some of the world's most recognisable publications including The Australian Women's Weekly, Marie Claire Australia and BuzzFeed and reported on key events including royal weddings, royal babies and events including the Pride of Britain Awards and WellChild Awards in the UK as well as the TV WEEK Logie Awards, ARIA and AACTA Awards Down Under.
You can follow me on Instagram at @alex_lilly