It was only going to be a matter of time before one of the Spice Girls branched out into fitness videos – and it looks as if the artist formerly known as Ginger is going to be first past the post, with a yoga video.
The singer is said to have landed a £900,000 deal for two days' work on an exercise video based on her fitness routine. The 29-year-old celebrity is nuts about the ancient Indian discipline, which she credits with helping her lose two stone (28lbs) in 18 months. Just two months ago she was photographed while on holiday in Italy striking some yoga poses in a skimpy bikini.
The video, which is expected to retail for around £15, will be out in time for Christmas, and will feature the ex-Spice Girl being put through her paces by Luca Tommassini, a dancer, choreographer and yoga afficionado who has also worked with Madonna, Whitney Houston and Janet Jackson.
The petite singer’s music career has not done as well as she expected – sales for her second album, Scream If You Wanna Go Faster, have been disappointing. An insider on the fitness project was reported to have said over the weekend: “Geri is struggling musically at the moment. She has been so successful for such a long time that she assumed whatever she did would be lapped up by the public.”
But, as the before and after figures show, Geri has what it takes to change the shape of her career.