Having already proven himself as a rapper, producer, clothes-designer and actor, the inimitable P Diddy has now turned his considerable talents to automobile design. The "King of Bling", as he is sometimes known, is releasing a limited number of personalised "Sean John" Lincoln Navigators.
The four-by-fours include every luxury a hip-hop hunk could dream of. Satellite navigation means there's no chance of getting lost while you cruise from one showbiz party to another, and the crystal champagne decanter should help make the trip a little more enjoyable.
And if you're making a longer journey, your passengers can kick back and watch a DVD on one of the car's six screens, or even indulge in a quick video game adventure. The car is also adorned with a special "Sean John" motif, to make sure onlookers are left in little doubt about your street cred, and there's a personalised umbrella to keep the rain off your designer threads.
Heated, vibrating seats and tinted windows – a must-have for any chart-topper - come as standard, too. But there is one aspect of owning a Sean John Navigator that may prove a little uncomfortable – the price tag. The limited edition vehicles, which are about to make their debut in selected Lincoln dealerships, will set King of Bling wannabes back around £55,000.