Looking unusually dynamic for someone expecting their third child, Davina McCall called on the British public to do their bit for charity. On Wednesday the Big Brother presenter, who's five months pregnant, struck a pose in her sports gear to encourage TV viewers to get up off their couches on July 15 for a Sport Relief fun run.
"You can do it pushing a baby or pulling a dog - with your friends or with workmates," she declared. "The really important thing is that you just do it!"
The energetic mother of two wasn't the only famous face publicising the mile-long challenge, which will take place at simultaneous events around the UK.
Scheming football wife Zoe Lucker, Olympic champion Sally Gunnell, as well as, Kirsty Gallacher and Kate Thornton were all lending their efforts to the promotional drive. Meanwhile a nattily dressed Chris Evans, who'd come along in a golfing outfit, helped by dispensing head massages, a gesture clearly appreciated by the ladies.
On the day the action will be accompanied by marathon programming on the BBC including Only Fools On Horses!, a celebrity showjumping special, a one-off Footballers Wives with a twist and, perhaps the most intriguing of all, Strictly Come Pole Dancing.