Jordan has found an unusual way to give her latest product launch that extra personal touch. Instead of drafting in a bevy of professional models to present her new range of lingerie, the curvaceous glamour girl called on her nearest and dearest to do the job.
"There are lots of people who promote their underwear with stick-thin models but I wanted to use my family and friends. So that's what I did," explained the 28-year-old. Her mum Amy was among those showcasing the designs at the event, alongside the model's best friend Michelle Baker, her sister-in-law Louise and beauty expert Jo Wood.
While the curvaceous lasses obviously haven't had as much modelling experience as their famous pal, they all put in a flawless performance at Monday's event.
The woman at the centre of everyone's attention said her new collection, which is being marketed under her real name Katie Price, was aimed at ordinary women with more generous proportions who often aren't catered for in underwear stores. "I realised there just wasn't a product out there for women with D to G curves that was feminine and comfortable," she said. "I'm shocked that so many women are wearing the wrong-sized bras - it's so important."
Photo: © Alphapress.com
Photo: © Alphapress.com
