While savvy businesswoman Katie Price has gone back to her brunette roots, hubby Peter Andre seems to have taken over the role as the blonde in the family with a new peroxide 'do.
In Los Angeles to film reality TV show Katie and Peter: The Next Chapter, the singer showed off his change of image as the couple checked out the clothing shops on Sunset Boulevard.
Later, Katie and Pete stopped off for a coffee and to film a chat with celebrity blogger Perez Hilton.
Meeting up with the American personality at a Sunset Plaza cafe, 29-year-old Katie had some good news for her legions of fans - her blonde alter-ego Jordan will soon be making a return to the public eye.
"Jordan will be back, don't worry," she told the gossip columnist. "She's just trying to think how to reinvent herself."