Silly behaviour, famous faces wearing red noses, and Jo Brand dressed as a giant red honker can only mean one thing, the return of Comic Relief.
On Thursday London's Leicester Square was packed with celebrities, each one doing their bit to ensure the success of this year's Red Nose Day on March 13. Among them were Gavin And Stacey trio Ruth Jones, Rob Brydon and Joanna Page.
And this year there are even more reasons to don the charity drive symbol as it comes in three choices, each with its own distinct cheeky expression.
In addition to promoting the launch, Ruth and Rob have also lent their vocal talents to this year's Comic Relief single, a cover of country hit Island In The Sun.
Other Red Nose Day events include UK landmarks being turned red, and Carol Vorderman facing Alan Sugar on Celebrity Apprentice.