Nine years after the first inmates took to the Big Brother house to liven up a British summer the show that gave us Jade Goody, Shilpa Shetty and Chantelle Houghton is still going strong.
So it was perhaps appropriate that the programme featured so prominently at a recent reality TV awards show.
Davina McCall, the face of BB for nearly a decade, looked excited to be named best host and take home the ceremony's Legend trophy.
Meanwhile Jade, whose final farewell was held on Saturday, was remembered as the ultimate reality star.
At the inaugural Digital Spy Reality TV Awards recognition also went to George Sampson - whose head-spinning routines wowed the viewers of Britain's Got Talent - and X Factor's Cheryl Cole, named best judge.
Her protege Alexandra Burke also received a nod for her spine-tingling performance with Beyonce, watched by millions during the last X Factor final.