This week the latest member of the HELLO! and ¡HOLA! group launched to an excited Colombian readership. HOLA! Colombia hit the newsstands on May 8 with an exclusive at home feature with Colombian Atletico de Madrid football player Falcao and his Argentine wife Lorelei.
In addition, featuring in the launching issue is the wedding of Laura Pardo – the daughter of government minister Rafael Pardo – and Alfonso Otoya. The Colombian edition of the magazine will also cover the usual glamour and royal coverage that one would expect from our prestigious publications. The fortnightly magazine has a print-run of 400,000 and its first issue was distributed with El Tiempo newspaper. The latter is part of the same media group which owns ¡HOLA! Colombia and which has more than 100 years of history as the second largest media group of Latin America.
