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David Bowie breaks Adele's Vevo record with 51 million views in a day


Chloe Best
Lifestyle Features Editor
January 14, 2016
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David Bowie's music continues to captivate audiences following his death. After news of his passing was announced on Monday, fans went online to remember David's iconic music and greatest performances, resulting in more than 51 million video views on Vevo in a 24-hour period.

The huge figure surpasses the record held by Adele whose music videos previously received 36 million views in one day following the release of Hello in October.

DavidBowie1 © Photo: Instagram

David Bowie has broken records on Vevo with 51 million views in a day

Vevo reports that the most viewed video was his last single Lazarus, with more than 11.1 million views. The video was released at the beginning of January and poignantly opens with the lyrics: "Look up here, I'm in Heaven."

While viewers have turned to Vevo to remember David Bowie's music, many of the star's albums have also reached the charts after a surge in sales following his death. At the time of writing David looks set to claim his tenth chart-topping album with his latest release Blackstar, and has an additional 11 albums in the UK iTunes top 20.

David's 28th album was released on Friday, and his longtime producer Tony Visconti has since said that it was recorded during his cancer battle as a "parting gift" to fans.

DavidBowie © Photo: Instagram

David released his final album Blackstar on Friday

In a moving tribute on his Facebook page, Tony wrote: "He always did what he wanted to do. And he wanted to do it his way and he wanted to do it the best way. His death was no different from his life – a work of Art. He made Blackstar for us, his parting gift.

"I knew for a year this was the way it would be, I wasn't, however, prepared for it. He was an extraordinary man, full of love and life. He will always be with us. For now, it is appropriate to cry."