Once again Hyde Park's Winter Wonderland opened its gates to a star-studded crowd on Thursday evening. The annual Christmas extravaganza, which is celebrating its 10th anniversary this year, saw a spectacular show of celebrities came down to show their support at the launch - including American actress Eva Longoria and X Factor boss Simon Cowell.
The Desperate Housewives star, 41, exuded heaps of style and glamour in a chic grey jumper, which was teamed with a classy black sleeveless jacket. She accessorised the attire with a navy fedora and a comfortable furry gloves. Her brunette tresses were worn loosely over her shoulders in sleek waves.
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Eva Longoria attended Hyde Park's Winter Wonderland on Thursday
Dressed in long black coat, Simon, 57, appeared to be in great and relaxed spirits as he enjoyed the festivities with long-term partner Lauren Silverman and their little son Eric. The couple were seen enjoying a ride on the bumper cars as well as indulging in a few tasty treats.
Other stars who attended the event included television personality Laura Whitmore, Olympic star Tom Daley, Strictly Come Dancing's Anton Du Beke, BBC radio DJ Nick Grimshaw and former pop star Mel C.
Guests got to experience an array of new attractions and entertainment. Some of the new additions this year are The Nutcracker on Ice featuring world-class skating in a stunning new indoor venue, the Winter Palace Theatre, the all new Arctic Adventure at The Magical Ice Kingdom and family favourite The Sooty Christmas Show.
Simon Cowell enjoyed the festivities with his son Eric
Other great attractions returning include the UK’s largest outdoor Ice Rink, Zippos Circus and Cirque Berserk, Giant Observation Wheel, The Bavarian Village and over 200 chalets in the Christmas market.
Hyde Park Winter Wonderland opens to the public on 18th November 2016 for 6-weeks of festive-filled fun from 10am-10pm.