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Kylie Minogue wins legal battle against Kylie Jenner over trademark name

Ainhoa Barcelona
Content Managing Editor
February 7, 2017
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Kylie Minogue appears to have won a legal battle against Kylie Jenner over the use of their shared first name. The reality TV star has been trying to trademark the name 'Kylie' in the US, but has so far been blocked by the Australian pop star. The lengthy battle seems to have come to an end, with the singer, 48, coming out on top.

Mail Online reports that the U.S. Patent and Trademark Office has rejected Kylie Jenner's claim. She is already reportedly launching an appeal to use the name for her growing fashion and beauty lines. The legal case started in April 2015 when the Keeping Up with the Kardashians star sought to register 'KYLIE' for advertising and endorsement services, according to papers filed with the US Patent and Trademark Office.

In response, Kylie, the I Should Be So Lucky singer, filed her opposition in February 2016. Her team claimed that the trademark name could cause confusion and "damage" to their client's brand. They noted that the pop star was an "internationally renowned performing artist, humanitarian and breast cancer activist" who already owns Kylie-related trademarks in the US.

kylie minogue singing© Photo: Getty Images

Kylie Minogue has reportedly won the legal battle

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These include a range of services and industries, from jewellery, dolls and toys to furniture and clothes. Her trademark features on the Kylie Minogue Darling perfume, Lucky – the Kylie Minogue musical and her website Kylie.com which she has owned since 1996, one year before Kylie the reality TV star was born. Since the eighties, the pop star has simply been known to fans by her first name and her team claimed it is a fundamental part of her identity.

Kylie Minogue's team also dismissed Kim Kardashian's half-sister as a "secondary reality television personality" who shares "controversial posts" on social media. An example of where the confusion may lie between the two Kylies is Kylie Jenner's line of cosmetics which she launched last year, called KYLIE.

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kylie jenner cosmetics© Photo: Instagram

Kylie Jenner has been trying to trademark the name 'Kylie' in the US

The case was suspended at least twice in 2016 for settlement negotiations, however it seems it has finally been settled, with the U.S. Patent and Trademark Office rejecting Kylie Jenner's claim. However, to add another twist to the story, the BBC reports that in mid-January Kylie Minogue's team withdrew its opposition, meaning that Kylie Jenner's application could proceed. This raises the possibility that they have agreed to a settlement.

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kylie and joshua© Photo: Getty Images

The singer recently split from her fiance Joshua Sasse

The outcome will nevertheless be welcome news to Kylie Minogue, who recently split from her actor fiancé Joshua Sasse. The Can't Get You Out of My Head singer confirmed the sad news on Instagram, writing: "Thank you for all your love and support throughout this recent chapter of my life. Thank you now for your love and understanding with the news that Josh and I have decided to go our separate ways. We wish only the best for each other as we venture towards new horizons."

HELLO! Online has contacted Kylie Minogue's representative for comment on her legal battle.

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