Cheryl is giving the Cannes Film Festival a miss next month – her first no-show in seven years. The singer was expected to attend in her capacity as an ambassador for L'Oreal, however a spokesperson for the beauty brand confirmed that she will not be making an appearance. "Having only given birth less than one month ago, Cheryl will not be attending Cannes Film Festival 2017 with L'Oreal Paris," a representative said. It is believed that Cheryl will stay at home to look after her newborn baby boy, who she welcomed in March with boyfriend Liam Payne.
Cheryl and Liam talk baby names!
Fans were hoping that Cheryl would make a return to the spotlight at Cannes; it would have marked her first public appearance since the birth. However, much as she did throughout her pregnancy, the I Don't Care singer appears to be keeping a very low profile. Cheryl, 33, is a regular fixture at the glamorous film festival and has walked the Cannes red carpet no fewer than seven times; last year she made a show-stopping appearance in an embellished strapless gown. She attended with her boyfriend Liam Payne, with the One Direction singer sharing a photo from their private jet, telling fans they were en route.
© Photo: Getty ImagesCheryl made a glamorous appearance at the Cannes Film Festival last year
While the Geordie beauty has been keeping mum about her baby boy, Liam has been a bit more vocal about fatherhood. During an outing in LA, where he is currently working on his new music, the 23-year-old spoke to fan Pedro Ramirez about missing his son. "He's great, he's good. I love him and I miss him a lot," said Liam. Another fan claimed that Liam said his baby boy, whose name is yet to be announced, is "doing well".
© Photo: InstagramLiam Payne and Cheryl en route to Cannes last year
Earlier this week, social media went into overdrive after Cheryl's hair stylist Daya Ruci shared a Snapchat photo and video of a baby boy. The new mum's stylist captioned the first photo of the baby's hand holding her finger "Sweetest" before sharing a short clip of the baby's outfit and booties while carefully keeping his face concealed.
