Holly Willoughby has established herself as TV royalty and is one of the most in-demand female presenters in the UK. Having become a staple of British daytime television during her 14-year stint on This Morning, it's come as no surprise that her fortune is worth a huge amount.
The Dancing on Ice host is estimated to be worth an impressive £10million. But how exactly did she build her multi-million-pound empire? Here's everything you need to know about the presenter...
Holly Willoughby's lucrative deals
Television career aside, Holly, 43, has lucrative partnership deals with M&S, Garnier and Dunelm, which she reportedly received a six-figure salary for. The mum-of-three, who is married to TV producer Dan Baldwin, has even written a series of UK bestselling children's books with her sister Kelly. She also had commercial deals with Diet Coke, Oral B and BHS.
Holly and Dan, who have been married since 2007, share a production company Roxy Media, which earns them a tidy sum. In 2022, it was reported that the company raked in £4.5million over a three-year period.
Meanwhile, Holly's lifestyle brand Wylde Moon has huge earning potential. Back in 2021, when Holly launched the company, PR expert Hayley Smith told Metro the platform could earn her a £6-12million within the year.
WATCH: Holly Willoughby in just 60 seconds
Holly Willoughby's This Morning salary
Before her shock departure from This Morning in October last year, Holly reportedly earned £730,000 a year. She fronted the programme for 14 years alongside Phillip Schofield, who also stepped down from the show last year after admitting to an affair with a younger colleague.
Holly and Philip made headlines in 2017 after it was revealed that they were not on equal pay. The TV star reportedly received a £200,000 pay rise to put her on the same salary after she had been earning a third less than her fellow presenter; £400,000, in comparison to Phillip's £600,000.
Holly's pay rise came as she and Phillip negotiated their salaries for Dancing On Ice. ITV bosses are said to have realised they couldn't pay the pair the same fee for the ice skating competition and not for their work together on This Morning.
Speaking about not knowing Philip's salary, Holly told The Sun: "I think it's outrageous, I mean there's no reason for it at all. If you have two equally qualified people who have been doing something for the same amount of time then there is absolutely no excuse."
She added: "Do you know what? I have no idea. We've never spoken about it. The thing is, it's a really difficult question to answer because I think you have to trust in your employer really. You have to trust that they respect you in that way, and I would hope our employer would respect me."
Holly Willoughby's Dancing on Ice salary
Holly is thought to earn £200,000 per series of Dancing On Ice, which she now co-hosts with Stephen Mulhern following Phillip's departure from ITV.
The presenter is set to rake in even more from her TV career as she recently signed up to present an upcoming Netflix show, Bear Hunt with Bear Grylls - a gameshow which sees a group of celebrities attempt to survive in a jungle and evade capture by Bear Grylls.
I'm A Celebrity gig
In August 2018, Holly was confirmed as the replacement host for that year's I'm A Celebrity... Get Me Out of Here!.
ITV announced that the This Morning presenter signed a deal and would be heading to Australia to co-host the show with Declan Donnelly, while original presenter Ant McPartlin took a break from TV presenting.
Speaking about the gig, the star shared her delight in a statement: "I couldn't be more excited to have been asked to stand alongside Dec for the next jungle adventure. I love Ant and want to send him my best wishes and support for a continued recovery." She added: "These are big shoes, not to fill, but just to keep warm for a little bit... Honestly, I'm a huge fan of I'm a Celebrity and actually feel like I've won a competition to go and hang out on my favourite show! When is it a good time to tell Dec I'm scared of everything that moves?!"
It's been reported that Holly earned a whopping £500,000 for co-hosting the show. The presenter was in the jungle for three weeks, earning £23,000 a day, according to The Sun.