Demi Moore could be easily mistaken for her daughters' sister – and that was clear to see in the new pictures taken to promote a line of swimwear.
MORE: Demi Moore twins with daughter Rumer in red hot bikini for beach photo
Taking to Instagram on Tuesday, Demi's eldest daughter Rumer, 32, shared several pictures from the Andie swimwear campaign, in which she stars alongside her actress mother and sister Tallulah, 27, and Scout, 29 – and left fans speechless.
WATCH: Demi Moore has revealed she sleeps with her seven dogs
"Ladies of the Moore Willis Clan coming to heat up your summer...@andieswim," she wrote alongside the first snap, which shows them all lying down in a deck, showing off their derrieres.
READ: Demi Moore sends pulses racing with a sultry throwback celebrating a special occasion
RELATED: Demi Moore and daughters surprise fans with baby photo
A second caption read: "So excited to share the campaign we did with @andieswim captured by our magical friend @cassblackbird. And getting to share this with the incredible women in my family was a dream come true. Finding swimsuits that are comfortable and make you feel sexy can be challenging and with @andieswim you don't have to choose."
Demi Moore could easily be mistaken for her daughters' sister
Fans couldn't believe their eyes, with one commenting: "World needs more Moore Willis."
DEMI'S FAVOURITES: The Malibu, also in black and cherry red, $95 (
SHOP NOW
A second added: "Ummm this is the most epic shot ever," whilst a third remarked: "I didn't know you had 3 sisters."
Demi also proudly posted the shots on her own Instagram, and explained to her followers why the new campaign was so important to her.
SHOP THE SWIMWEAR: Check out ALL of Demi's favourite swimsuit looks
Demi and her daughters look incredible
"Over the past year, connection has become more crucial than ever. I've been a supporter of @AndieSwim from the beginning as an investor, and now, more than ever, felt like a perfect time to join them in welcoming a summer of freedom and togetherness.
DEMI'S FAVOURITES: The Santorini, also coral, tropical and neon green, $98 (
SHOP NOW
"Especially sharing it with my daughters! It was important to me to include my daughters in this campaign, and I hope others seize opportunities in their lives to create meaningful connections and celebrate every moment with the people they love," she wrote.
DEMI'S FAVOURITES: The Amalfi, also in black and navy, $98 (
SHOP NOW
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.