The star of Mugler's latest promotional campaign is the daughter of Jada and Will Smith, 21-year-old Willow Smith, who became renowned when she released the song ‘Whip My Hair’ at the age of just nine
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Mugler announced that Willow is the face of their Alien Goddess perfume, a warm floral aroma made up of bergamot, jasmine, and bourbon vanilla and we can’t fault their choice.
In an Instagram announcement the fashion and fragrance brand wrote: "Worldwide US Premiere. A benevolent and magnetic being enchanting the world with her blossoming energy, @willowsmith is the ultimate muse for new Alien Goddess Intense Eau de Parfum."
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The musician also took to her own Instagram page to share the news of the collaboration, writing: "So grateful to be a part of the launch of the new Alien Goddess Intense Eau de Parfum,” with one fan commenting, “Alien goddess because you are a goddess!"
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As she grew older, she began to develop a somewhat more mature sense of style and entered the realm of eclecticism. Willow started to collaborate with major brands such Chanel as she began to develop her style as a musician and donned more striking outfits.
Willow looked incredible in the new ad for Mugler perfume
Her collaboration with Mugler appears to be a marriage made in heaven, as she exudes a goddess-like aura with her daring, dynamic makeup style. Quite frankly Willow looks out of this world.
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In an interview with Vogue, Willow commented: "Because I’m not great at doing makeup and my skin-care routine is very simple, scent is where I focus all of my energy."
Willow is no stranger to switching things up in the style-stakes
Willow has had a busy 2022 so far with her music career growing. In May she released a single with British artist yungblud and also collaborated with Camila Cabello.
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