Michael Strahan isn't letting the spooky Halloween time clamp down on his goofy sense of humor, and in fact, tapped into it with the help of his eponymous brand.
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The Good Morning America host shared a pair of photographs on his brand's Instagram page tapping into the viral trend of Halloween costumes describing characteristics of specific people.
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One of his costumes was simply named after himself, which included attributes like "Gap mouth guard" and "Confidence all day," featuring a picture of the usually dapper anchor.
Another referenced his new skincare brand by featuring a costume of "A Guy With A Great Skin Care Routine" with a photograph of Michael holding several bottles of his product.
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"Just in time for Halloween, our latest (and scariest) business venture……Introducing: Costumes by Michael Strahan!!!" the caption for the post read.
Fans quickly began bombarding his comments section with laughing emojis as one wrote: "Hilarious! Lol!! Genius new idea."
Another said: "I'd buy this," while a third gushed: "Aww you could've stopped at great skin."
Michael's brand ventured into jumping on a viral Halloween trend
Halloween is an exciting time in the Strahan household, as it comes right after his twins Isabella and Sophia's birthdays.
This year was a big one, as his daughters turned 18 years old, and Michael celebrated their birthdays with a series of photos and videos, and the caption said it all.
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"I can’t believe my babies are 18!! Happy birthday @isabellastrahan and @sophialstrahan! So proud of the two of you and can’t wait to party and celebrate tonight! Until you tell me dad it’s time for you to go home! LOL."
The montage showed images of him through the years with his girls and also dancing up a storm on TikTok.
The GMA star celebrated his twins' 18th birthday earlier in the week
Fans immediately commented: "Happy 18th Birthday to your beautiful daughters," and many - including ABC journalist Deborah Roberts - uttered their own disbelief at how quickly time flies.
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