Tim McGraw has already made a name for himself as a star on both the screen and the radio, but he's ready to dig deep into all avenues of the industry.
The country star announced on social media that he had launched his very own entertainment production and marketing company called Down Home.
He shared an official announcement video that featured him musing on the values of country music as a family and home-oriented medium, wanting to harness the power of that into his upcoming projects.
Tim wrote alongside it: "It's been hard to keep this one a secret for so long! Storytelling has always been one of my biggest passions and I'm ready to take that same passion and apply it to something even bigger."
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The 55-year-old continued: "I can't reveal too much just yet, but I can promise you that this company is going to be something special.
Tim announced the launch of his new entertainment production company, Down Home
"We're going to be shaking things up, breaking new ground, and bringing people together in a whole new way. And after years of work behind the scenes, I am beyond thrilled to officially announce the launch of Down Home, a new media production company with @skydance, @shareability, and @emco615.
"Follow @downhome to be the first to hear about our upcoming TV and film projects, new content initiatives for fans, artists, and brands, and the growth of our Nashville studios. Can't wait to unravel the incredible, untold stories with such a talented team!"
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His fans began cheering him on as one commented: "Congratulations! Nashville has so much to offer!" and another said: "Can't wait to see what's in store for these next thirty years. The amazing storytellers change generations."
The About page for the newly launched company reads: "Founded by Tim McGraw and some of his friends, Down Home is a new entertainment, media, and marketing company, headquartered in Nashville, Tennessee.
"We are dedicated to telling relatable stories that capture the essence and spirit of everyday Americans."
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