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Joan Collins in a black leather dress© David M. Benett

Joan Collins, 90, shows off impressive figure in lacy dress as she makes exciting announcement

Dynasty star Joan Collins took to her Instagram to share her exciting news

Matthew Moore
Online News Writer & Diversity and Inclusion Lead
Updated: June 15, 2023
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Joan Collins might have turned 90 last month, but the Dynasty star isn't slowing down, and during the week the iconic actress revealed that she'd started a brand-new project.

Taking to Instagram, the star revealed she had partnered with Marks and Spencer and become a food ambassador for the brand. Joan looked absolutely radiant and showed off her stunning figure as she posed with a plate of British Red Diamond Strawberries while rocking a stylish lacy white dress. The gorgeous frock highlighted her beautiful appearance and she looked stunning with her signature bouncy brunette locks.

WATCH: Relive Dame Joan Collins' 88th birthday celebrations

Joan's accessories were on point, as she styled out a golden bracelet, elegant finger ring, golden wristwatch and a pair of heart-shaped drop earrings. So elegant!

"I am delighted to announce that I am now an M&S Food ambassador, a brand with star-quality and my favourite place to shop," she shared in the caption. "Summer is the best time of year, and as a sweet treat person, these gorgeous meringue clouds paired with my absolute favourite, British Red Diamond Strawberries™, really are the sweetest!"

Joan looked gorgeous in her eye-catching outfit
View post on Instagram
 

Fans were thrilled with the news, as one commented: "M&S food has certainly got that right! To have you Joan as their Ambassador! I always shopped there with my dear mum, when she was alive and now! Marvellous, delicious food! Congratulations, Joan."

EXCLUSIVE: Dame Joan Collins, Linda Gray and Donna Mills share positive message for women on first photoshoot together

A second added: "Gorgeous, naughty but nice (I have the worst kind of sweet tooth)," while a third posted: "How fabulous Joan! I know you’ve shopped at / loved M&S food for years. I’ll definitely be shopping in their food halls more now as a result of your new association."

Joan Collins sitting in an animal-print dress© Instagram
Joan makes 90 look so good!

Meanwhile, a fourth hoped that the 90-year-old might be bringing back her much-loved makeup range and a fifth enthused: "Two national icons! I couldn't think of a better pairing!"

The star continues to live her best life, stunning fans back in December when she slipped into a slinky leopard swimsuit as she celebrated reaching 300,000 followers on Instagram. She posed with husband Percy, while also wearing a large sunhat, pair of sunglasses and a striking drop necklace that touched the top of her one-piece.

Joan Collins in an animal-print swimsuit© Instagram
Joan's routines have given her a phenomenal physique

Joan is very open when it comes to her age-defying secrets, with most of it coming down to protection from the sun. "I have always worn sun protection, and have kept my face away from harmful rays since I was 20," she told You magazine. Her commitment to sun protection is evident in her radiant complexion, often described as "so white, like a sheet" when she wakes up in the morning. Watch the video below to see Joan show off her age-defying looks...

WATCH: Joan looking fabulous as she dances in the pool

She also always makes sure to remove her make-up before heading to bed, and making sure to apply night cream, something that was inspired by her mother, Elsa. "I don't go to bed without taking off my make-up and putting on night cream. My mother had me and sister Jackie doing that when we were 14," she told The Mirror.

Percy Gibson standing with Joan Collins© Instagram
Joan married Percy Gibson in 2002

"Women then weren't addicted to television, Instagram and Twitter and all these things. I heard the average was two to four hours a day on devices. Now if you do that you don’t really have much time to exercise or take care of your skin."

READ: Dame Joan Collins sparks some confusion with new family photo

WOW: Dame Joan Collins, 89, dances around in blue bikini – and fans go wild!

It's not just skincare that keeps Joan healthy, as she has also spoken about the importance of a balanced diet. "The quality of what you eat is as important as the quality of the products you use," she explained to the Daily Mail. "I try to eat a balanced diet. I believe eating avocados is very beneficial and I believe in taking vitamin supplements – I take Vitamin C, E and Omega oils."

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