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Jelena Djokovic in a black dress alongside Novak Djokovic wearing a black tuxedo© Stephane Cardinale - Corbis

Meet Novak Djokovic's wife Jelena - inside his relationship with global CEO

The sevem-time Wimbledon champ and NDF CEO walked down the aisle in 2014

Phoebe Tatham
Content Writer
Updated: July 9, 2024
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Novak Djokovic is storming towards his eighth Wimbledon championship with the Serbian star due to face Australia's Alex de Minaur in Wednesday's quarter-final match.

Whilst Novak, 37, is very much a household name thanks to his 23 Grand Slam men's singles titles, the sporting star keeps his family life out of the spotlight.

WATCH: Relive the time Prince George met Novak Djokovic

As Novak mentally prepares for his Wimbledon quarter-final, the team at HELLO! is taking a deep dive into his relationship with Jelena, covering everything from their fairytale nuptials to their wholesome family life.

Jelena Djokovic

Jelena Djokovic, 38, is a Serbian humanitarian and businesswoman. She is currently the global CEO of the Novak Djokovic Foundation (NDF), a charity she co-founded with her husband that strives to achieve equal access to early childhood education.

Jelena Djokovic in the audience at Wimbledon© ANDREJ ISAKOVIC
Jelena can often be seen cheering on her husband

Prior to launching the NDF in 2017, Jelena studied luxury brand management at Bocconi University in Milan, Italy.

On her personal blog, Jelena writes about her early life, explaining how she was born and raised in Belgrade by her parents Miomir and Vera. She revealed: "I have an older sister Marija who is also my business partner and best friend. We both left Serbia to study abroad when we were 18. I studied in Italy and then moved to Monaco where I [have] lived with my love for the past 12 years."

First meeting

The couple first crossed paths back in the late 90s during their time at school in Serbia. They started dating in the noughties, just a few years after Novak kicked off his professional tennis career.

Jelena Djokovic in tan leather coat and jeans with Novak Djokovic in a white jacket and jeans© Michael Steele
Novak and Jelena are high school sweethearts

"Us getting together was like science fiction almost. I was a student barely getting by, and he was a very young tennis player who also had no money to spare on expensive trips," Jelena revealed. "Airplanes were, at the time, something utterly out of our reach. We contrived and devised these plans: how to meet, how to make our relationship work."

Wedding

Jelena and Novak said "I do" in Montenegro on 10 July 2014 on the grounds of Aman Sveti Stefan Resort, a small islet and coastal five-star hotel resort. Jelena, who was expecting her first child at the time, looked every inch the beautiful bride in an exquisite gown crafted by Sarah Burton for Alexander McQueen.

Novak Djokovic and Jelena Djokociv posing for a selfie with the sea in the background© Instagram
The couple have had a fairytale romance

Speaking exclusively to HELLO! about the moment Jelena walked down the aisle, Novak gushed: "Seeing her for the first time in her wedding dress, smiling and walking towards me… She looked like an angel. I was trying to be present in that moment and memorise it. I was focused on her, and her smile, and our baby. It really was a perfect moment."

Jelena added: "The wedding was everything we hoped it would be. Our family and closest friends united in a beautiful setting in celebration of our love. It was truly emotional and unforgettable for us."

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