We finally have our Super Bowl LVIII Halftime Show performer! The NFL has dropped a slew of new promotional videos to reveal that Usher will be this year's headliner.
The 44-year-old R&B hitmaker starred in a series of promotional spots by Apple Music featuring Kim Kardashian, Deion Sanders, and Marshawn Lynch.
This year's Halftime Show will take place at the Allegiant Stadium in Paradise, Nevada on February 11, 2024. Usher will directly follow Rihanna, who broke the internet when she announced she was pregnant with her second child during her own Super Bowl LVII Halftime Show.
Fans reacted to the announcement with much enthusiasm, leaving comments like: "Every husband about to lose their wife after halftime," and: "Goated announcement," as well as: "This is better news than the *NSYNC reunion."
One even gushed: "Sooooo good!!! The marketing is A1!!!! This might be just as exciting as Beyoncé's super bowl!!!" while another added: "Too many hits!! Let's goooo."
This year's show will be sponsored by Apple Music and Jay-Z's Roc Nation, with the latter releasing a statement which reads: "Usher is the ultimate artist and showman.
"Ever since his debut at the age of 15, he's been charting his own unique course. Beyond his flawless singing and exceptional choreography, Usher bares his soul. His remarkable journey has propelled him to one of the grandest stages in the world. I can't wait to see the magic."
READ: How Rihanna made history at Super Bowl following pregnancy announcement
Usher himself said in a statement: "It's an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can't wait to bring the world a show unlike anything else they've seen from me before. Thank you to the fans and everyone who made this opportunity happen. I'll see you real soon."
© Getty ImagesSeth Dudowsky, the head of music for the NFL, added: "Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career, we couldn't be more excited to have him headline this year's Apple Music Super Bowl Halftime Show.
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"We look forward to working with Usher, Roc Nation and Apple Music to bring fans another Halftime Show for the history books."
© Getty ImagesThis is the fourth year in a row that the Super Bowl Halftime Show performer has found success in the R&B genre, following Rihanna, the Dr. Dre-headlined show (which featured Mary J. Blige as a co-headliner), and The Weeknd.
Usher has a total of 18 top ten hits in the United States alone, including a whopping nine number ones like "Yeah!," "My Boo," "Burn," and "O.M.G.," featuring collaborators like Lil Jon, will.i.am, and Alicia Keys, which could prove to be crucial when it comes to deciding on a coveted guest spot for the show.
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