Beyoncé Knowles is launching a vegan home delivery meal service, in collaboration with her trainer Marco Borges. The partnership comes after Beyoncé together with her husband Jay Z took part in the 22 Days Nutrition challenge back in 2013."I am so grateful that I took the challenge and credit Marco with leading by example," Beyoncé said in a press release. "He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle."
© Photo: Getty ImagesBeyoncé pictured on the red carpet at the MTV music awards 2014
The company is called 22 Days Nutrition after the belief that it takes 21 days to break a bad habit. All meals will be 100% plant-based and delivered once a week. All ingredients will be non-GMO, gluten-free, soy-free, dairy-free and organic. "I am humbled by this incredible partnership and excited to share the many benefits of a whole-foods plant-based diet," says Marco.The super healthy meals range from $9.76 to $16.50 per meal; there are three plans to choose from. "He came up with a great program to get people motivated to make better nutritional choices," says Beyoncé. "All you have to do is try. If I can do it, anyone can."
© Photo: InstagramBeyoncé has become one of several celebrities to have tried, tested and loved the vegan diet. Having followed the 22-day-plan once, she did it again for a second time at the beginning of 2014.She alerted fans that she was on the plant-based diet free of all meat and animal products when she shared a snap of a super healthy peanut butter and chocolate chip-flavoured vegan protein bar cut into chunks with slices of banana on top on Instagram in January last year.The photo of the snack – which was free of gluten, soy and dairy – was accompanied by the caption: "#22daysvegan".
