Gwyneth Paltrow and fitness trainer Tracy Anderson launch organic food company

Gwyneth Paltrow has teamed up with her close friend and celebrity fitness trainer Tracy Anderson to launch an organic ready meal company called 3 Green Hearts. The actress-turned-health guru and Tracy – who is famous for her Tracy Anderson Method and star clients including Cameron Diaz, Madonna and Kim Kardashian – are also joined by entrepreuner Maria Baum for the organic food venture.The range, which includes healthy dishes such as kale ravioli, gluten-free pastas, quinoa salad and fish tacos, comes from all organic and locally sourced produce.

"All of the ingredients are organic and everything is sourced to the highest standards of food quality that we know is vital for us to get out of this processed, de-natured world that we live in with food," Tracy, 40, told Hamptons Magazine.She added that she sees better results from clients when they eat food prepared by her as well as following her health and fitness schedule. "I see people showing up for their workouts and the ones that get the insane results are the ones where I'm doing their food too," she told the magazine.

The health gurus have all stations covered with their new food offering – even down to sweet cravings.

A "frosting shot" made "without all the processed things that really hurt us" is inspired by cake toppings, and Tracy has, she says, "figured out how to make the best cookies that have no gluten, no soy, no dairy, no nuts, no eggs - all the main common allergens". There is also a filling collection of juices and smoothies.

Gwyneth and Tracy also apparently intend to evolve the brand to include paraben-free beauty products and cleaning products.

Dishes from 3 Green Hearts will first be made available from Tracy's fitness studio in the exclusive Hamptons area of Long Island, New York, with a view to expand in the future.