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FASHION WILL MOVE AWAY FROM "THINGS THAT SCREAM" SAYS TOM FORD


November 28, 2001
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Fashion has always been a notoriously fickle business, with economic ups and downs combining with the unpredictable taste factor to create a roller coaster environment. 

And Gucci Group creative director Tom Ford says he believes recent events will result in fashion becoming less ostentatious in approach and a general “unification of taste”. Although he emphasises that “fashion is a pendulum and had swung to something different long before September 11 – something more individual,” the designer predicts that “people will retreat from flamboyant fashion, and away from all things that scream.” 

Speaking at the International Herald Tribune conference Fashion 2001: The Business And The Brand in Paris on Wednesday, before flying to Tokyo to present the Yves Saint Laurent Spring-Summer 2002 collection, Tom predicted that, “soon we will live in a global culture.” He went on to add: “Many find this sad, and you may be surprised that I am one of them.”

Photo: © Alphapress.com
The future of fashion lies in a global "unification of taste" according to Gucci Group creative director Tom Ford
Photo: © Alphapress.com
The designer, who is currently in Tokyo to present the Yves Saint Laurent Spring-Summer 2002 collection (above), also predicts a move towards a less ostentatious approach in design

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