She is the glam model recently voted “most erotic” women in Germany, while they are the favoured footwear of many a back-packing European student. Yet the recently announced collaboration between 29-year-old model Heidi Klum and sandal manufacturer Birkenstock is based on real affection it seems.
“Heidi loves her Jesus sandals from Birkenstock, she always wears them when she pops down the shops,” reveals her dad Guenther.
Heidi, a chum of Prince Andrew, is to design her own pair of sandals for the German firm, which has managed to transform orthopaedically styled footwear into a cult fashion item. Her contribution to the new range, which will include clogs as well as the familiar sturdy sandal line, will carry the model’s signature alongside the Birkenstock logo.
When it comes to marketing, Ms Klum is no neophyte. Her name is already associated with a staggering 200 different products – even the high-profile Naomi Campbell has only 14 such deals going – ranging from passport holders and spatulas to shaving foam and artificial eyelash adhesive.
Photo: © Alphapress.com
Photo: © Alphapress.com
