One icon of beauty was transformed into another at Selfridges this week, when former supermodel Jerry Hall posed in a real-life recreation of Boticelli's The Birth Of Venus.
The Texan-born star was taking part in a window display at London's leading department store as part of her new role as spokesmodel for Evian. The mineral water company asked her to become the "Venus Of Today" for their contribution to the Body Craze theme at Selfridges.
The exhibit saw her step into a custom-made shell suspended above 1,000 litres of Evian water. Unlike the Botticelli's Venus, Jerry didn't have to rely on her flowing locks to spare her blushes, however. Iconic designer Vivienne Westwood provided a white gown to preserve her modesty, though the dress - slashed to the hip - was itself rather risqué.
"It's fantastic to be asked to take the place of Venus in Evian's interpretation of such a famous work of art," said Jerry.
All this month Selfridges is playing host to Body Craze, a series of exhibits and installations celebrating the human body. Also at the retailer on Wednesday was Kylie Minogue, who made a spectacular entrance in a Rolls Royce Phantom.
The Aussie beauty was joined on the red carpet by ten models sporting Burberry macs over selected items from the 'Love Kylie' collection. But the star herself opted to stay covered up in an understated black raincoat.
Photo: © Alphapress.com
Photo: © Alphapress.com
