Hollywood wildman Colin Farrell will soon be appearing on billboards and in magazines as the new face of Ralph Lauren. The Irish hunk has signed a $3.2 million contract with the fashion house to become its new male spokesmodel.
Apparently the legendary designer saw Colin at the premiere of the actor's hit film Phone Booth, and instantly realized he had the perfect face for a forthcoming ad campaign.
"Ralph was blown away by Colin's whole look," said a friend of the actor. "He's the perfect vehicle for the clothes. They chatted after the premiere and modelling was mentioned. Colin was a bit shocked by it all. It now looks as though it has been agreed and he should be modelling the clothes later this year."
The deal may also see the actor, whose was recently named Hollywood's most bankable star, strutting his stuff on Ralph Lauren catwalks.
These are heady days for the Dublin-born star, after his last three movies all went to number one at the US box office. The 27-year-old is also expecting the birth of his first child later this year.