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JAGGER EDGE TO H&M'S NEW COLLECTION


July 22, 2003
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Jade Jagger has called on some family support for her latest advertising campaign, by bringing her daughters Amber and Assisi in on the job. And her famous father's ex-wife, Jerry Hall, has also taken part, along with her five-year-old son Gabriel.

The presence of three generations of the Jagger clan will make H&M's Autumn 2003 campaign one of the most memorable of recent times. And it is also sure to boost their profiles, as the ads will be appearing on billboards in 17 different countries. The collection features glamorous sporty looks, mostly modelled by Jade, and more formal masculine numbers, which are worn by Jerry.

While Jade is best-known as the creative director of Garrard, she is no stranger to modelling, having appeared in two previous campaigns for H&M. And Jerry is likewise a favourite with High Street giants, having previously starred in ads for Gap and Old Navy.

Amber, Assisi and Gabriel, meanwhile, are a little too young to have made a name in fashion just yet. But if the family tradition holds true, we'll be hearing from them again before too long.

Photo: © Alphapress.com
Jade adds some familial charm to her latest modelling shootPhoto: © FWDy
Photo: © Alphapress.com
Jerry and Gabriel show off two generations of sophisticationPhoto: © FWD

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