Anti-poverty charity World Vision has teamed up with the London College of Fashion to stage the first ever "mosquito net catwalk show". Hosting the event was It-girl Tamara Beckwith, who also helped show off a sexier side the bug-blocking fabric.
The show came about after World Vision called on some of Britain's top designers to create outfits made of mosquito net, in an effort to raise awareness of malaria in the developing world.
Ultimo underwear tycoon Michelle Moon was one of the fashion luminaries to participate. And the designer says her team gave it their all to create the ultimate mosquito net undies.
"There was a real creative feeling in the office when we were set this challenge," revealed the 32-year-old. "We had just four weeks to come up with a perfect design, so we were working right up until the last second. It's a funky design. Some of the girls in the office are desperate for us to make more of the range. You'd have to be quite brave to wear it."
Other creative talents who contributed to the show included Alice and Astrid, Edina Ronay and Basia Zarzycka. Myla lingerie, who supply undies to hit TV drama Sex And The City, also sent a special creation down the catwalk, while Model Behaviour winner Jenny Richards lent a hand by strutting her stuff on the runway.
World Vision staged the event to publicise the high death toll exacted by malaria in the developing world. Each year some two million people are killed by the disease, which is spread by mosquitoes. The charity has also launched an alternative gift catalogue - at www.greatgifts.org - where you can buy mosquito nets for an African family.