Top model Jodie Kidd has become a modern day Venus in her new campaign for Monsoon. The 25-year-old beauty appears curled up in a shell in the new advertisement, wearing only a beaded shawl.
The pictures, which were taken by US snapper Phil Poynter, follow last year's Lady Godiva-inspired campaign for the high street retailer. In those shots Jodie was pictured in an equally revealing pose atop a horse.
According to legend, Venus emerged from the sea wearing only a shawl. The goddess of love, floating on a shell, was carried by the wind to Cyprus, where one can only presume the residents were just as awe-struck as the press pack who turned out for Thursday's launch in Marble Arch.
“Shooting for Monsoon was an amazing experience and we had a lot of fun," said the model. "I think the pictures are fabulous.” And Monsoon executives seemed equally delighted with the new pics: "It is a perfect expression of natural female beauty," said a spokeswoman. "She is the ultimate beach goddess in a tropical beach paradise."
Photo: © Alphapress.com
Photo: © Alphapress.com
