The tables were turned on London's fashion photographers when top model Lily Cole took to the runway on Monday. Snappers gathered inside a marquee at the Natural History Museum got quite a surprise when the flame-haired beauty emerged onto the catwalk with a camera in hand and began taking their picture.
Lily is more accustomed to being the target of lensmen, but the 17-year-old apparently felt a little role reversal was in order when she helped launch London Fashion Week. That wasn't the only motive for her decision to turn shutterbug, though, as she was also showing off the latest technology being offered by the event's sponsor Canon.
Her unusual dress, which was designed by local maestro Robert Cary-Williams, also owed something to the visual arts. Made entirely of paper, the asymmetrical frock was created using the latest imaging technology to hit the market.
Over the next few days fashionistas gathered in the city will be treated to an extravaganza of innovative style statements. Giles Deacon, Julien Macdonald and Paul Smith will all be presenting their latest collections, while the first ever Trousseau event, which brings together a roll-call of the world's top lingerie designers, promises to set temperatures soaring in the chilly British capital.