If you've got it, flaunt it, was the message pop music's glamorous party girl Sarah Harding had for women as she promoted the new Ultimo lingerie range.
The Girls Aloud singer was guaranteed to get pulses racing in a figure-hugging red basque and killer heels, donned for her first appearance as the face of the upmarket undies label. And the 25-year-old certainly sent photographers into a frenzy as she sashayed around a London department store on Tuesday.
Sarah follows a long line of prestigious models to front the popular lingerie brand, including Rachel Hunter, Penny Lancaster and Helena Christensen.
Looking confident and enjoying the moment, the outgoing singer showed no sign of the nerves which she said she suffered from before shooting the campaign. "I was really nervous for my first shoot without the other girls. However, I really enjoyed it and am looking forward to working with Ultimo next year."
