Christian Audigier is no stranger to the power of celebrity when it comes to marketing his clothes.
And while stars including Britney Spears, Heidi Klum and Nicollette Sheridan have been snapped in pieces from his Ed Hardy fashion line, the French designer has reportedly called on the pulling power of one of the world's most iconic women, Madonna.
The 50-year-old Material Girl is said to have jumped at the opportunity to work on a trendy new range for the tattoo-inspired fashion label when she was approached by Christian, who's designing an outfit for Michael Jackson's upcoming tour.
Following her foray into fashion design with H&M the stylish singer has been offered six-figure deal to design a special collection that will include tattoo-inspired T-shirts and diamante-encrusted bodices, the Daily Mirror reports.