Anja Ambrosio made her modelling debut in November 2012, when she posed alongside her Victoria's Secret angel mother Alessandra in a campaign for London Fog. And the tiny tot is once again behind the camera as she shoots another campaign for the brand. The mother daughter duo looked to have had a great time on set, with Anja insisting that she applied her own lipstick before showcasing a selection of children's wear while Alessandra modeled the adult-sized clothes.
Talking about their time on set, mum Alessandra revealed that Anya thoroughly enjoyed the experience. "Anja had a lot of fun, she loved all of her outfits," adding, "she was really into the polka dot trench coat." It seems the youngster is keen on following in her mother's footsteps, indulging in a series of cutesy poses with her mum. It was recently revealed that the Alessandra is turning her hand to design, launching her very own fashion and lifestyle brand entitled Alé by Alessandra. The venture, in collaboration with US retailer Cherokee and set to launch in Spring 2014, is something Alessandra feels very strongly about. "This is not a hobby for me," the VS angel told WWD. "I still plan on modelling lingerie, but at the same time this is a business transition that I plan to have around for a long time."
From casual daywear to more formal, evening pieces, the range will be accessibly priced and aimed at women aged 18-35. Sketch images released by the brand reveal floaty mini dresses, denim separates and fringed waistcoasts, an aesthetic that draws inspiration from Alessandra's Brazilian roots and off-duty model style . "I know what I like and what I want to see. I want to be satisfied just as much as the customer," she added. "I'm creating a brand that's everything I am passionate about and have experience in, from growing up in Brazil, travelling around the world and moving [to the US] five years ago." As the brand evolves, Alessandra hopes to add jewellery, accessories, swimwear and fragrance to the collections. The CEO of Cherokee Henry Stupp released a statement that expressed his delight about the collaboration, saying: "Alessandra is an international icon, a confident, active professional and is known around the world for her amazing fashion sense.
