Fans of Victoria Beckham's designs will now be able to snap them up directly from her at the click of a button. Her first e-commerce site launched on Tuesday morning. "The e-commerce site will help me to grow this category and bring even more to my customers," said the British fashion designer. Once an online lookbook, victoriabeckham.com has now become an online shopping and browsing experience. The site is divided into two sections, Look and Shop. The first allows customers to peruse film footage and view collection inspiration while the Shop part allows them to buy the pieces.
The site is the only place to sell dresses from Icon, a capsule collection of five of the Victoria's most popular designs which retail from £1,050 to £1,600. It also features the contemporary Victoria by Victoria Beckham line. In addition, accessories, eyewear and denim are available to purchase. The mum-of-four's mainline collection, which she shows twice a year at New York Fashion Week, does not currently feature. The Spice-girl-turned-designer tweeted a link to the new site this morning and added, "Hope you like it as much as I do!" Items are currently available to shoppers in the UK, USA and Europe. This will extend to other countries in the future. It appears Victoria's fashion line is expanding at a rapid rate. She has reportedly purchased a Spar store in South London as extra work space for her 'rapidly growing team'.
"Victoria's range is going from strength to strength," a source said. "Quite simply, she needs more space." Victoria and her family moved back to London from Los Angeles at the end of 2012, allegedly to allow her to 'focus on her clothing line'. The 38-year-old was keen to be closer to her brand's headquarters in Battersea. Last year, she admitted that she was finding juggling her transatlantic responsibilities trying, with the time difference often leaving her exhausted. "I have a lot on my plate," she said. "I'm not going to lie about it, I'm tired. I'm really tired. I'm basically just like any woman who's working and has lots of children – it's tough."