There are certain items of clothing that every woman needs ready and waiting in their wardrobe – the versatile, classic essentials that make up the basis of your style.
M&S knows this only too well, launching a range of individually styled and expertly-designed wardrobe staples entitled 'Perfectly'.Consisting of flattering, understated key pieces in a neutral colour palette and quality fabrics, the collection is easy-to-wear, stylish yet affordable.
Their trench coat, in classic beige, is a style staple for any woman, featuring a nipped-in waist that creates a super flattering silhouette.
And the tailored cut of the range's blazer jacket makes for a sharp, working look, while the stretch fabric adds comfort.
Not to mention the perennial favourite, the white shirt – this iron-free blouse is a key base for any wardrobe and the unstructured pocket detail and rolled up sleeve creates a beautifully understated look.
This dress, for example, is a brilliant denim alternative to classic jeans and is spot on-trend. But if it's jeans you're after, the 'Perfectly' range offers a great selection in a variety of different washes and cuts.
The ‘Perfectly’ collection launched online on 14th March supported with a print and billboard campaign later in the month.
The ad campaign, shot by renowned fashion photographer Andrea Sjodin, features models including Natalia Andrade, Isabelle Surmont and Cecilia Chancellor.