Christian Dior has given Robert Pattinson fans a first glimpse of his fragrance ad campaign. The French fashion house released the first image – a black and white photo showing the 27-year-old sporting a roundneck sweater and a beard. Dior also held a swanky bash at West Hollywood's Soho House, where they revealed the video advertorial starring the Twilight actor, who recently parted ways with Kristen Stewart. While the video has not been officially released, guests at the event took to Twitter to share previews (see below).
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There has been months of speculation about a partnership and after the party, Dior finally confirmed the collaboration with Robert. Speaking to E! News, a spokeperson said, "Robert Pattinson has been announced as the new face of fragrance Dior Homme. "Robert has been photographed for the campaign by American artist Nan Goldin and filmed by French director Romain Gavras, which is currently being broadcast exclusively in Europe (excluding the U.K.) and Asia (excluding China and Japan)." The statement continued, "Today we are excited to announce that Robert Pattinson will join the privileged circle of Dior faces. He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character."
HELLO! Online reported back in March that Robert had bagged a reported £8million for the campaign. The video campaign is said to be described as "pushing the boundaries". "The advert is sexually explicit," a Dior source told The Sun. "It is pushing the boundaries of what you can get away with in advertising." They continued: "Robert is topless for part of it and kissing one of the models. He really gets stuck in. According to the people on set, he didn't take much persuading to get into the role."