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H&M give a sneak peek of Isabel Marant's designs


July 10, 2013
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H&M have shared a picture on their Instagram account showing guest designer Isabel Marant modelling one of her creations, which will be available in stores later this year. 

The picture shows the French designer wearing a pair of black fringed boots which bear an uncanny resemblance to her label's sell-out 'Dicker' boot, news sure to excite H&M customers. 

'Sneak preview! Our new guest designer @isabelmarant looks stunning in the #HMIsabelMarant collection!,' the high-street store revealed.

instagram

The collection will consists of chic pieces inspired by the French designer's relaxed Parisian style and will be available worldwide in 250 stores, as well as online. Isabel's collaboration with the high street store will not only feature classic womenswear must-have clothing but will also mark her first foray into menswear. 

"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour," said Isabel. 

"I am creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality," she explained. 

models

Isabel created her label in 1994 and quickly became a coveted designer on the runway and popular with fashion editors across the world. Her sexy, laid-back clothing became a firm favourite amongst stylish celebrities such as Kate Moss, Kate Bosworth and Miranda Kerr

Her most famous designs have included the sell-out wedge hi-top trainer and the spring 2010 'Dicker' suede ankle boots, which inspired copy-cat designs throughout the high street. "We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary," said Margareta van den Bosch, creative advisor at H&M, when the collaboration was announced in June.

trainer

"She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection," said Van den Bosch. 

Previous designer collaborations with H&M have included Rei Kawakubo of Comme des Garçons, Stella McCartney, Roberto Cavalli and Lanvin. 

Isabel Marant's collection will debut November 14, just in time for shoppers to update their winter wardrobes.

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