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Alexander Wang for H&M confirmed


April 14, 2014
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Alexander Wang is the next designer to create a collection for H&M.The New York designer, who is the creative director of fashion house Balenciaga, announced the collaboration on Instagram and celebrated shortly after a H&M Loves Music dance party at Coachella. 

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"I am honoured to be a part of H&M's designer collaborations," he said. "The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle. "H&M also released a statement. "Alexander Wang is one of the most important voices in fashion today," said the high street giant's creative advisor Margareta van den Bosch.

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"He understands exactly what people want to wear and does it with an energy and passion that's infectious. It feels incredible to be collaborating with him this year. "Alexander posted a video on his Instagram page depicting a countdown to the Wang X HM launch on a basketball scoreboard.

H&M are known for their designer collaborations. Most recently Isabel Marant joined forces with the retailer, unveiling a highly-anticipated range in November of last year. Most of the collection sold out with days.

Other designers to collaborate with H&M are Karl Lagerfeld, Stella McCartney, Matthew Williamson, Roberto Cavalli, Versace, Lanvin, Jimmy Choo, Marni, Sonia Rykiel and Viktor & Rolf.

Including a range of men's and women's clothing, as well as an array of signature accessories, Alexander's collection will go on sale in stores from November 6.

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