They're making the whole place shimmer! Celebrities including Selena Gomez, Olivia Rodrigo, Shakira, and Cardi B took a page out of Taylor Swift's book and bought a series of bejewelled and dazzling looks to the MTV Video Music Awards red carpet.
But it was Taylor who surprised fans, as she wore an understated black gown with a hip-high split and buckle detailing.
A-listers from across the music industry attended the event, held just outside New York City at the Prudential Center in Newark, N.J. on Tuesday September 12, and Taylor was among the last to arrive, just behind BFF Selena Gomez.
The Only Murders in the Building star wore a stunning lacy red gown that showed off her gorgeous body, and featured a high low skirt and plunging neckline.
Meanwhile, Olivia wowed fans in a slinky silver sequin gown, and Shakira, who will become the first South American artist to be presented with the Video Vanguard Award, rocked a daring backless gold gown.
Saweetie, who is hosting the 90-minute pre-show – airing on MTV, MTV2, CMT and Logo – wore a baby pink gown sequin gown that showed off her toned midriff with cutout details, and featured bone embellishments on the waist and the neckline.
Megan and Doja Cat both left little to the imagination with rapper Megan wearing a sheer gown with boning detailing, and 'Kiss Me More' singer Doja clearly ready for the Halloween holidays in the coming weeks in a cobweb-inspired gown.
Demi rocked an all-black get-up including a long leather duster with oversized structured shoulders.
Taylor is expected to sweep the awards, with eight nominations including the Video of the Year award for 'Anti-Hero'; if she wins, it will be her fourth win in this category, marking her as the only artist ever to have won four times.
Diddy will become the third artist to be presented with the Global Icon Award, after the Foo Fighters (in 2021) and the Red Hot Chilli Peppers (in 2022).
Nicki Minaj will host the show, and presenters will include Charli D’Amelio, Dixie D’Amelio, Emily Ratajkowski, Rita Ora, Jared Leto and Sabrina Carpenter.