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Hunza G Pop up shop in Covent Garden

The best fashion and beauty pop-up shops in London right now

The capital's most happening lifestyle launches you can't afford to miss…

Laura Sutcliffe
Fashion and Beauty News Editor
Updated: February 14, 2025
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If there is one thing we love here at HELLO!, it's being in London and experiencing all the capital has to offer.

We also love all things fashion and beauty, so when you combine the two, great things happen! 

We are here to inform you of the best pop-up shops around the city. There are some incredible offers at these places and they won't be around forever, so check out our pick of the best. 

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MALIN + GOETZ pop up

MALIN + GOETZ

Valentine's Day is here and as much as we all love roses, sometimes it's nice to receive other gorgeous blooms, too! MALIN+GOETZ Apothecary has the answer! Their pop-up in Soho is open until 7 pm on the day of love at 100 Berwick Street.

 In collaboration with LOVERGIRL, MALIN+GOETZ first-ever flower bar is a dreamy blend of art, florals, and the signature minimalist charm the brand is known for. The team in-store will help choose the perfect bouquets for someone special in your life. There's also a chance to pick up their delightful Otto candle too. 

Where: MALIN+GOETZ Soho Apothecary, 100 Berwick Street, W1F 0QB

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Café Vins

Roberts Radio

On Saturday 25 January, Roberts, the iconic British audio brand, will be transforming the fabulous Café Vins into a one-stop shop of  music and coffee. Their message? ‘Good Radio, Good Coffee.’ You can't argue with that, can you? The special day will be dedicated to great sound and delicious hot drinks.

There's even a chance to get yourself a free coffee - the first 150 visitors will get their caffeine fix for no charge - and an opportunity to bag yourself a Roberts Radio - the coolest sound piece you'll find, anywhere.

Where: Café Vins, 1 Marlborough Ct, Carnaby, London W1F 7EE

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RIXO Bridal sample sale

RIXO Bridal sample sale

Calling all fiancées, for three days only RIXO is taking over The Apartment – a private event space above the brand's flagship King's Road store. 

Here, you'll get exclusive access to shop one-off samples and styles with minor imperfections that didn't quite make it onto the shop floor. RIXO bridal dresses are perfect if you're a bride with with vintage-inspired aesthetic, or a modern bride looking for luxury bridal jumpsuits or two-pieces for your ceremony, reception and the day after. The sample sale will also offer a small selection of bridesmaid dresses. But be quick to secure your place – once they're gone, they're gone! 

Those who want to visit the sample sale will need to book tickets at rixolondon.com. Allocated time slots last 30 minutes, and covers one guest per booking.

Where: The Apartment, 114-116, King's Rd, London SW3 4TX

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Oceanus pop up shop, London, outside shot

Oceanus

Oceanus has landed in its first London store and you need to take a look!

Founded by Hannah Attalah who wanted to empower women with her label, Oceanus oozes 80s glamour with its evening wear which is majorly colourful, handmade and embellished. Perfect if you want to stand out from the crowd.

Where: 8 Newburgh St, Carnaby, London W1F 7RJ

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