Hunza G Pop up shop in Covent Garden

The best fashion and beauty pop-up shops in London right now

The capital's most happening lifestyle launches you can't afford to miss…

Fashion and Beauty News Editor
Updated: November 4, 2024

If there is one thing we love here at HELLO!, it's being in London and experiencing all the capital has to offer.

We also love all things fashion and beauty, so when you combine the two, great things happen! 

We are here to inform you of the best pop-up shops around the city. There are some incredible offers at these places and they won't be around forever, so check out our pick of the best. 

1/9

RIXO Bridal sample sale

Calling all fiancées, for three days only RIXO is taking over The Apartment – a private event space above the brand's flagship King's Road store. 

Here, you'll get exclusive access to shop one-off samples and styles with minor imperfections that didn't quite make it onto the shop floor. RIXO bridal dresses are perfect if you're a bride with with vintage-inspired aesthetic, or a modern bride looking for luxury bridal jumpsuits or two-pieces for your ceremony, reception and the day after. The sample sale will also offer a small selection of bridesmaid dresses. But be quick to secure your place – once they're gone, they're gone! 

Those who want to visit the sample sale will need to book tickets at rixolondon.com. Allocated time slots last 30 minutes, and covers one guest per booking.

Where: The Apartment, 114-116, King's Rd, London SW3 4TX

2/9

If Only If

If Only If  has the most beautiful selection of nightwear that will make you feel like a princess the minute you hit the sack. Head to Notting Hill to see their beautifully designed pieces from 4-10 November. The store will have their full AW24 collection of nightdresses and accessories on show which is wonderful for Christmas gifting.

Where: 2, Blenheim Crescent, Notting Hill, London, W11 1NN

3/9

Oceanus

Oceanus has landed in its first London store and you need to take a look!

Founded by Hannah Attalah who wanted to empower women with her label, Oceanus oozes 80s glamour with its evening wear which is majorly colourful, handmade and embellished. Perfect if you want to stand out from the crowd.

Where: 8 Newburgh St, Carnaby, London W1F 7RJ

4/9

ALB

If you want a gorgeous dress, ALB is the label you need in your life. The brand's exclusive creations are super feminine and beautifully made, and will ensure heads are turned when you wear their threads. The brand was initially online only, but now a pretty pink pop up has landed in Covent Garden and you'd be mad to miss it. 

You can pick up one of founder Anne-Louise's timeless designs that feature on the website, as well exclusive fensembles that are only available in store. 

Where: 29 Henrietta Street, London WC2

5/9

Jo Malone London

When it comes to Christmas gifting, everyone loves a bottle of Jo Malone and this wonderful pop up in the heart of Covent Garden is super sparkly, festive, and not to be missed. This immersive Christmas special is such a treat; visitors can step through the entrance framed by presents piled high, spin a wheel to maybe win a prize, before stepping onto the set for a photo moment that is so Instagrammable.

Where: London’s Covent Garden until 24 November.

6/9

Byredo, Bicester Village

One of the world's most popular elite brands, Byredo, has just landed at Bicester Village and we're so excited. The European luxury brand, founded in Stockholm, has a huge range of products from fragrance, makeup, home, leather goods and accessories. Take a look at this gorgeous pop-up boutique, which is open until 25 January. Bicester is easily accessible, and quick to get to by train, from London.

Where: Bicester Village, 50 Pingle Dr, Bicester OX26 6WD

7/9

© TIM CHARLES

Jellycat

OK, so you may think that Jellycat isn't strictly fashion, but the cuddly toy company's lovable characters are seriously popular with everyone from influencers to A-list celebrities and are very much in vogue right now. With that in mind, their all new pop-up, immersive experience at Selfridges is majorly big news. 

The globally exclusive Jellycat Fish & Chips range is only available at the department store and it's a delight. Place your order to the 'staff' working at the authentic Fish and Chip van, who will wrap up your goods in Jellycat newspaper wrapping. There's everything from cuddly toy mushy peas to a squeeze of lemon. With every order of Lily Fish, Cosy Chips and Dot and Peg Mushy Peas, fans will receive exclusive merchandise packs containing enamel pins, and sticker sheets featuring the new characters. So cute! 

Where: Toy Shop in Selfridges, 400 Oxford St, London W1A 1AB.

8/9

Moroccanoil

Moroccanoil's hair treatment is one of the world's most well-known and loved, and to celebrate their new tone-correcting formula, Moroccanoil Treatment Purple, (which totally blitzes brassiness while still nourishing the hair FYI) which is launching exclusively in Selfridges, a pop up beauty bar is now open until October. Right now, shoppers can get a good look at the new product, as well as tips and tricks, and even dry styling sessions with a Moroccanoil stylist! 

Where: Selfridges, Oxford St, London W1A 1AB

9/9

Wiggy Kit

Wiggy Kit is popping up inside the Marfa Stance Pop-Up Store on Ledbury Road, showcasing their new AW24 collection which includes some fabulous party pieces, from 5 7 November.

Head to the pop-up to see her designs in person, you won't be disappointed. 

Where: 79 Ledbury Road, Notting Hill, London, W11 2AG

 

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