The best fashion and beauty pop-up shops in London right now

If you aren't familiar with Peppermayo, where have you been? The super girly and gorgeous label, loved by some of our favourite influencers and the legend that is Maya Jama, is launching its first pop up store in the capital and we're so excited.

From 17 - 20 August (not including Thursday and Friday) you can check out their store on Greek street, which will house their incredible in-house designs that have blown up on TikTok and Instagram, all under one roof. The brand is exclusively online, so it's a great way to see everything in person. 

Where: 59 Greek St, London, W1D 3DZ

Oceanus has landed in its first London store and you need to take a look!

Founded by Hannah Attalah who wanted to empower women with her label, Oceanus oozes 80s glamour with its evening wear which is majorly colourful, handmade and embellished. Perfect if you want to stand out from the crowd.

Where: 8 Newburgh St, Carnaby, London W1F 7RJ

Everyone's favourite body brand, Sol de Janeiro, has announced the most exciting news. For two days in August - 2nd to 4th, it's launching its very first immersive Brazilian-inspired summer experience! In conjunction with Outernet London, the bright and cheerful pop-up will be such a treat. Step inside to be virtually connected with the iconic beaches of Rio de Janeiro, learn about the brand's heritage and have the chance to check out their incredible products.

Where: Outernet London, Charing Cross Road, London WC2H 8LH

If you want a gorgeous dress, ALB is the label you need in your life. The brand's exclusive creations are super feminine and beautifully made, and will ensure heads are turned when you wear their threads. The brand was initially online only, but now a pretty pink pop up has landed in Covent Garden and you'd be mad to miss it. 

You can pick up one of founder Anne-Louise's timeless designs that feature on the website, as well exclusive fensembles that are only available in store. 

Where: 29 Henrietta Street, London WC2

Bicester Village is a short train ride from London and is one of the most famous luxury shopping destinations you can visit.

You may be unaware that despite it being a mecca for fashionista's, beauty fans will be spoiled for choice, too. Maison Margiela has a pop up shop which is not to be missed. From June until October, you can elevate your scent collection, with the chance to explore their unique scents, first hand. You will never smell so good whilst out shopping.

Where: Bicester Village, 50 Pingle Dr, Bicester OX26 6WD

Gen Z It-girl jewellery brand Bijoux De Mimi is set to turn London's King's Road pink this July with an epic pop-up summer store. 

Famed for their colourful jewels, unique designs and gold-plated cuffs and chains, queues for this this pretty pink haven snaked round most of Chelsea on their opening day. Don't miss your chance to snap up some sweet summer jewels while it's still open. 

As well as jewellery, you'll be able to buy Bijoux merch. Expect free iced coffee, Dash Water, ice cream and more goodies whilst you shop.

Where: 312-314 Kings Road, from 10-6pm until 21st July. 

OK, so you may think that Jellycat isn't strictly fashion, but the cuddly toy company's lovable characters are seriously popular with everyone from influencers to A-list celebrities and are very much in vogue right now. With that in mind, their all new pop-up, immersive experience at Selfridges is majorly big news. 

The globally exclusive Jellycat Fish & Chips range is only available at the department store and it's a delight. Place your order to the 'staff' working at the authentic Fish and Chip van, who will wrap up your goods in Jellycat newspaper wrapping. There's everything from cuddly toy mushy peas to a squeeze of lemon. With every order of Lily Fish, Cosy Chips and Dot and Peg Mushy Peas, fans will receive exclusive merchandise packs containing enamel pins, and sticker sheets featuring the new characters. So cute! 

Where: Toy Shop in Selfridges, 400 Oxford St, London W1A 1AB.

Liberty London has the chicest pop up right now, hosting a wonderful fashion collaboration with the stunning Four Seasons Hampshire Hotel and fashion brand Paper London.

The playful and sporty capsule collection is all about celebrating the great British summer. Head to the store to see it in all its glory - it's giving preppy and pretty and the sweatshirts in particular are new level sports luxe.

Where: Liberty London, Regent St., Carnaby, London W1B 5AH

Moroccanoil's hair treatment is one of the world's most well-known and loved, and to celebrate their new tone-correcting formula, Moroccanoil Treatment Purple, (which totally blitzes brassiness while still nourishing the hair FYI) which is launching exclusively in Selfridges, a pop up beauty bar is now open until October. Right now, shoppers can get a good look at the new product, as well as tips and tricks, and even dry styling sessions with a Moroccanoil stylist! 

Where: Selfridges, Oxford St, London W1A 1AB

Soft Glam Carnival by e.l.f is taking place on the 12 and 13 July and it looks seriously fun. Celebrating all those gals that love all things natural when it comes to their makeup, this pop up celebrates both the brand's holy grail products and their first foundation launch for 7 years.

There's themed carnival games where you can win carnival tokens, redeemable against cute e.l.f. Prizes, from products  to limited-edition merch. Plus, you can check out the new foundation and see what shade you are. And if you're a fan of fairground foods, you can sample Pink Power Floss, Soft Glam Soft Serve and Pop Grip Corn stands. Genius! You can book via Eventbrite.

Where: White Rabbit, The Arches, 471-473 Dereham Pl, London, EC2A 3HJ

Following the success of Labeca's pop-up last year, the brand is thrilled to be re-opening a new retail space for the summer season. Hooray! Situated in the heart of Belgravia, it's open from Monday to Saturday, 10am to 6pm and Sunday, 11am to 5pm.

 The London-based lifestyle brand was created by sisters Lara and Bercis Ustunberk, and their sophisticated and versatile looks deserve a place in your wardrobe.

Where: 1 Motcomb St London SW1X 8JX

Everyone's favourite swimwear label Hunza G opened a pop-up shop in 2023 and it was so successful that it has returned! Nestled in the heart of Seven Dials in Covent Garden, the pristine space often has a queue outside with shoppers wanting to see the famous crinkle-cut swimsuit in person. 

The space features custom artwork by London-based artist Alba Hodsoll, body-diverse mannequins, and bespoke curved rails. It will be here until August, so there is no time to lose.

Where: 35-37 Monmouth Street, London, WC2H 9DD

One of the most exclusive and beautifully made skincare brands, La Prairie, has opened up a gorgeous pop-up in Selfridges, in the middle of the much-loved beauty department. 

This limited edition event is to celebrate the exciting launch of their newest product - Skin Caviar The Mist - which will premier at Selfridges exclusively on the 16 May (before launching nationwide from 1 June.)

If you are in need of a facial, you have to swing by; there's an impressive menu of mini facial treatments using the Skin Caviar Collection (including the new mist of course!) and the brand will even be giving away La Prairie ice creams from 4-7PM each day. Dreamy!

Where: Selfridges Beauty Hall, 400 Oxford St, London W1A 1AB

Wiggy Kit has one of the chicest pop-ups we've ever seen, nestled in the heart of Notting Hill. The label was created by Wiggy Hindmarch in 2015 and has grown from strength to strength since then with her standout pieces. We are obsessed with her dazzling prints, plethora of colours and special details; think bows and scallop trims. Head to the pop-up to see her designs in person, you won't be disappointed. 

Where: 79 Ledbury Road, Notting Hill, London, W11 2AG