Emma Willis was hard at work on Thursday planning her new clothing collection with Next.
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Sharing a photo of herself sitting in one of the brand's boardrooms, Emma could be seen wearing a beautiful dress from her collection, and it didn't take her Instagram followers long to gush over its electric shade of blue.
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"Is your dress from Next? It's a stunning colour," wrote one.
"What a gorgeous colour dress," added another, while a third said: "Such a nice blue."
The Circle star wore her own 'Blue Emma Willis Printed Wrap Dress', and we're not sure we've ever seen a maxi dress in such a striking shade of blue.
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© Photo: InstagramEmma's dress was the most striking shade of blue
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Featuring a delicate floral print, short sleeves and a chic V-neck, Emma's one-of-a-kind dress is certainly a show-stopper, and at £58 it won't break the bank, either!
This is Emma's first collaboration with the high-street favourite since December, when she launched her sportswear collection.
The line featured two different styles of leggings, which both had a comfortable deep waistband, along with two sports bra options; one of which was underwired for full support and another in a stretch material for ultimate comfort.
© Photo: CustomBlue Emma Willis Printed Wrap Dress, £58, Next
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Last year, Emma's summer collaboration with Next famously featured a stripy shirt that looked seriously similar to Meghan Markle's ensemble for 2018's Wimbledon appearance, so it's no wonder the £28 piece sold like hotcakes.
Speaking at the time, Emma revealed to HELLO! that her work with the popular label had inspired her son Ace to try his hand at fashion in future, too.
"He wants to be a fashion designer but I don't think he knows the process. He knows there are clothes in Next with my name on. I don't know if he's put two and two together," the mother-of-three explained.
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