Ruth Langsford looked fabulous in a bold snake print look for her Friday night QVC appearance!
The star revealed the exciting news that her statement jacket is in fact a new piece in her fashion collection with the shopping brand, and fans quickly responded to tell her how much they loved it.
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She captioned her happy video: "Back with @officialjackiekabler on @qvcuk tonight and I'm excited to introduce you to my new snake print bomber jacket! Hope you can join us at 7pm."
WATCH: Ruth wows in her snake print jacket
"Looks fabulous - I have it in leopard print, it's amazing," one fan wrote, while another added: "In love with your bomber jacket."
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Another QVC shopper responded: "Beautiful... I can see more purchases happening for me tonight. Enjoy your show."
Bomber jacket, £58.98, QVC
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Ruth also applies her lipgloss in the video, which appears to be a bareMinerals buy. The brand's former makeup artist Sarah-Jane Froom commented: "Is that Rebel? Lipgloss?"
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While she's been making regular weekly appearances on QVC, Ruth also delighted viewers by returning to Loose Women recently.
Ruth recently returned to Loose Women
She told the panel: "I just took some time off because I hadn't had any time off last year. We worked through all of that and there was no point going on holiday, was there?"
For Wednesday's show, the presenter looked chic and elegant in ultra-flattering slim leg trousers from Hobbs, teamed with a beige M&S jumper and leopard print Topshop heels.
Wearing Mint Velvet
And for Tuesday's show, it was a pretty midi dress from Mint Velvet. Sharing a chic strutting video on her Instagram page, she told fans: "So my outfit today... is from Mint Velvet. I love this print, love this kind of yellowy colour. But then I'm told by Bertie from Mothershoppers, it's not yellow - the shoes - it's chartreuse! Who knew!"
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