Ruth Langsford has nailed it with her new winter wardrobe addition - and her cosy cable knit jumper is already flying off the shelves.
The Loose Women star has unveiled her new V-neck jumper as part of her QVC collection, and the flattering knit is the perfect staple piece. The jumper is available to shop for £55, but you'll need to act fast if you want it.
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Ruth Langsford V-Neck Cable Knit Jumper, £55, QVC
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Made from breathable cotton, the jumper is designed to keep you warm during the cold winter months, with a lightweight design that makes it versatile for all year round. It features a flattering V-neck and is available in six colours, including blue, camel, emerald green, raspberry and more.
The ITV presenter took to Instagram to share a video of her new knitwear. Ruth said: "When people say a cable knit I often think of quite a chunky knit, which makes me feel bulky. This is not chunky. I really wanted this to be a lovely flat cable knit but still looking quite classic, so no added bulk."
The cosy knit has received impressive reviews from QVC shoppers. One happy customer wrote: "Ruth we asked and you delivered. Fabulous jumper, just waiting for the green one to arrive but only wished I could have afforded every colour. I know I will live in these jumpers. Brilliant length, would love some of your other jumpers in this length. Well done Ruth."
Another added: "Beautiful sweater, very well made and soft to the touch."
Don't walk, run to grab Ruth's cosy wardrobe staple before it sells out!
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