As the new global brand ambassador for Italian intimates label Intimissimi, Jennifer Lopez has inspired us to upgrade our lingerie and sleepwear wardrobes, stat. Modelling pretty lace and silk sets in gorgeous shades of turquoise, coral, hot pink and white, the artist looks stunning in the campaign images inspired by a summer spent in Positano.
With glowing golden skin, tousled caramel curls and smokey eye makeup, the icon has us dreaming of our own getaway, or at least a lazy weekend at home to wear the collection. “This past year while I was travelling in Italy, I discovered a new lingerie brand made with gorgeous fabrics, colourful silks and delicate lace” Jennifer shares with HELLO!.
“I love Italy – the people, the fashion, the cinema, the culture. And of course I love the shopping! I’m proud to be an Intimissimi woman and honoured that they view me as someone who emulates their own qualities of confident, lively and strong.”
The new collection is a tribute to the ‘art of Italian lingerie’ with figure-flattering silhouettes, elegant design details and plush fabrics to make you feel like your best self.
As the campaign aims to empower women to feel confident and valued, four members of the HELLO! team have selected their favourite items and share how they’ll be styling them...
Shop the Picked by Jennifer Lopez Intimissimi range
Natalie Salmon, Digital Editor, HELLO! Fashion
“If there's one thing my friends know about me, it's that I'm obsessed with lingerie. Nothing makes you feel more confident than a matching set, even if you're the only one who knows you're wearing it. I love the vintage aesthetic of the Pretty Flowers range, especially this hot pink balconette style with delicate white lace overlay. Bettie Page eat your heart out.”
Jill Wanless, Editor, HELLO! Fashion
“Silky pyjamas are the height of nightwear luxury. They feel cool in summer and look smart enough for a leisurely weekend of lounging and long breakfasts. I’ve even been known to wear mine out with heels. This pure silk pair comes in my favourite shade of azure blue and feels wonderfully soft against the skin. Little touches such as the covered buttons and a perfectly-cut collar set it apart from high street versions, too. Quality and comfort in equal measure.”
Chloe Gallacher, Fashion Assistant, HELLO! Fashion
“With spring fast approaching, I’m preparing to ditch my oversized pyjamas and opt for this gorgeous 100% silk cami set instead. To brighten the dark, moody evenings, I’m opting for a bold, upbeat shade of green with a hint of girly lace, as there’s nothing worse than being too hot when you’re trying to sleep. I like the fact you can mix and match different coloured sets and the top will look cute worn with jeans or a mini skirt in the summer.”
Tanya Philipson, Style & Commerce Director, HELLO! and HELLO! Fashion
“A pair of loose pyjama trousers makes a versatile investment and nowadays are as acceptable to wear to work as they are to bed! Try these pure silk ones in white with an oversized cashmere sweater now and a bright patterned blouse for summer. Add heeled sandals and your favourite gold jewellery for an easy way to off-duty cool.”
The new SS23 collection as modelled by Jennifer Lopez is available in all Intimissimi stores and online at uk.intimissimi.com.