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Fearne Cotton and Laura Whitmore love this charity jumper: where to get yours

Support the Choose Love cause in style

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Esther Coombes
Content Lead
June 13, 2023
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You’ll no doubt be familiar with Choose Love merch, previously championed by Alexa Chung, Hailey Bieber, Kate Winslet and Julia Roberts.

And now the charity has collaborated with vintage-inspired fashion brand Joanie to create two stylish logo knit jumpers to raise money to support refugees and displaced individuals across the globe.

Available in chic pale pink or timeless black, 100% of proceeds from sales of the Aphrodite Jumper will go directly to the cause. Celebrities including Fearne Cotton, Paloma Faith, Laura Whitmore and Melissa Hemsley have already sported the knit, which retails at £50 and comes in sizes S-XL (UK 8-22).

Paloma Faith and Fearne Cotton look pretty in pink
Paloma Faith and Fearne Cotton look pretty in pink

Author and presenter Dawn O’Porter co-founded Choose Love and designed the item with Joanie. She tells HELLO!: "I've been working with Joanie for a year now and it's just wonderful to have two of the projects I am most passionate about collide. The jumper is such a cute piece, made using a more sustainable fabric, and will raise money for a very important cause."

Melissa Hemsley and Laura Whitmore make a statement in monochrome
Melissa Hemsley and Laura Whitmore make a statement in monochrome

The Aphrodite Jumper, named after the ancient Greek goddess of love, is made from organic cotton and features the 'CHOOSE LOVE' logo created by cult designer Katherine Hamnett. The perfect addition to your festival wardrobe, it'll see you through the unpredictable British summer to this autumn, winter and beyond.

Choose Love has been providing essential aid and advocating for the rights and dignity of refugees since 2015. With an unwavering commitment to hope, respect and humanity for the individuals in need, the charity has already assisted nearly 4 million people across the world, distributing over 5 million hot meals and donating 3 million nappies and over 650,000 items of clothing.

The charity has also garnered support from the likes of Judi Dench, Gemma Chan and Eddie Redmayne. Joanie’s collaboration with Choose Love will see a minimum of £50,000 donated this year, supporting a worthy cause whose services are needed more than ever.

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