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Treat yourself: I found the best Singles' Day 2023 sales to shop now

Singles' Day 2023 deals that even Carrie Bradshaw wouldn't be able to resist

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Karen Silas
Senior Lifestyle Editor
Updated: November 11, 2023
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Singles' Day is here! If you’re single and ready to treat yourself to something nice in the run-up to Black Friday, I’m here to give you all the scoop on the 2023 Singles’ Day sales, and the big discounts you can shop right now to celebrate the big day. 

Best Singles' Day 2023 sales at a glance

From Carrie Bradshaw to Bridget Jones, Insecure's Issa Dee to Emily in Paris, we just can't get enough of powerful single girl icons. But you may not have even known that there’s a day dedicated to celebrating the joys of single life! 

Yes, Singles' Day is a thing (it's about time), and the Singles' Day 2023 sales will help you celebrate and spoil the person we should all love and depend on most: ourselves.

What is Singles' Day - and when is it?

The concept of Singles' Day first began with uni students in the 1990s in China as a way to celebrate bachelors with the date selected – 11 November or 11/11 – because of the fortuitous lineup of ones, representing singles. These days, though, it has become one of the biggest shopping days of the year for single people to gift themselves with treats.

The day is becoming even more of a retail powerhouse as Singles' Day Sales become increasingly popular internationally both in the United States and the UK, where National Singles Day UK is also celebrated on 11 March. 

Some other aspects of Singles' Day around the world include blind dates and singles parties.

But if you're ready to shower yourself with gifts, I've put together a list of ALL the best deals to shop today in the Singles' Day sales so you can treat yourself or your single friends.

Singles' Day 2023: How I chose the best deals

  • Discount: Black Friday is around the corner, so many shoppers might be holding off indulging quite yet. So I’ve been sure to focus on the highest discounts to make sure you're getting a BF-worthy deal.
  • Tried and tested retailers: I’ve included brands I personally love, from M&S to LookFantastic and Mango.
  • Ratings from verified shoppers: If a product has less than a 4-star rating from verified shoppers, you won’t find it here.

Singles' Day 2023: Best deals to shop

Check out the best sales and deals to shop on Singles' Day – and get ready to treat yourself!

  • Sequined wrap dress

    hm sale sequin dress

    H&M Singles' Day 2023 sale

    It’s time for some seasonal sparkle, and H&M’s sale is just the place to find a glittering new look for Singles Day. This wrap dress, ready for date night, dancing or party season, is 40% off.

  • NOBODY'S CHILD Floral V-Neck Angel Sleeve Midi Tea Dress

    marks and spencer sale floral dress

    Marks & Spencer Singles’ Day 2023 sale

    We never get tired of shopping in Marks & Spencer - especially when there are deals to be had! There are some lovely Nobody's Child dresses in the sale, like this £17 floral look that could be layered over a roll neck, tights and boots for winter, and worn in breezy style come summer.

  • LOOKFANTASTIC £50 Singles' Day Beauty Box (worth over £170)

    LOOKFANTASTIC sale singles day beauty box

    Lookfantastic Singles’ Day 2023 sale

    LookFantastic’s having a 50% off Black Friday sale, and for Singles’ Day, this 8-piece self-care collection that’s worth over £170 is just the gift for yourself to hold you over until you start opening your beauty advent calendar gifts in December.

  • Charlotte Tilbury Smokey Eyes Are Forever eyeshadow palette

    charlotte tilbury eyeshadow palette

    Charlotte Tilbury Singles’ Day 2023 sale

    Raise your hand if a big part of your beauty budget goes toward those Charlotte Tilbury products you can’t live without! (I’m guilty.) Until 14 November there’s a ‘buy one, gift one’ offer. You can shop these covetable palettes two for the price of one: the CT PILLOW TALK BEAUTIFYING FACE PALETTE DUO (£60) for festive season glow or the 12-shade SMOKEY EYES ARE FOREVER DUO (£60).

    And don’t forget to sign up to be notified for the Black Friday Sale! 

  • White Stuff Maddison quilted coat

    white stuff quilted coat

    White Stuff Singles Day 2023 sale

    Save £50 on this stylish quilted coat at White Stuff, where you’ll find up to 50% off deals on selected women’s, men’s and children’s fashion as well as homeware.

  • Clarins Double Serum gift set

    clarins serum gift set

    Clarins Singles' Day 2023 sale

    I swear by Clarins Lip Perfector (you know, the one loved by Princess Kate), so this gift offer definitely has my attention! With all orders over £45 from 10-12 November you’ll receive  11 complimentary samples of your favourite skincare and makeup products – including a mini Lip Perfector!

    Plus there's 15% off selected gift sets just in time for Christmas.

  • Mango Long denim skirt

    mango sale denim skirt

    Mango Singles’ Day 2023 sale

    Everyone from Margot Robbie to Katie Holmes is a fan of Mango - and Singles' Day is the perfect time to pick out something for your inner style queen. 

    This on-trend denim skirt that’s on sale for £29.99 will become one of your most-worn pieces this season, I promise.

  • Fairisle Yoke Crew Neck Christmas Jumper

    crew clothing fair isle jumper

    Crew Clothing Singles' Day 2023 sale

    Celebrate Singles Day and Black Friday by taking advantage of Crew Clothing’s 25% off everything sale! I love the Fairisle jumpers that are so perfect for the festive season and are reduced to £51.75. The discount is automatically applied.

  • Ann Summers Heartening Robe

    ann summers satin robe

    Ann Summers Singles' Day 2023 sale

    Being single should not mean shying away from sexy outfits, and Ann Summers is filled with nightwear and lingerie pieces to feel great in. The brand is offering 20% off everything with the code 'SINGLE' - and this gorgeous satin robe is reduced to £32. 

Why we love Singles’ Day

Singles' Day is a special shopping holiday that has been a long time coming. Sex and the City fans will fondly remember the 2003 episode "A Woman's Right to Shoes", which starts with Carrie Bradshaw's designer heels going missing at a baby shower.

The plot gets a girl-power plot twist, though, when Carrie announces she's marrying herself (and, that, just so you know, she's registered at Manolo Blahnik.)

It was a statement that resonated with scores of singletons who thoughtfully – and frequently – pick out wedding, engagement and baby shower gifts for BFFs, family members and coworkers but who, frankly, deserve to celebrate themselves once in a while.

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